This is an advertisement from a magazine. This ad is trying to get people to think that tide is the best laundry detergent and that they should buy it. It appeals to middle class people who are educated and can afford name brand detergent. This example used logos and it uses repetition because it keeps repeating how much better this new and improved tide product is. Also, it appeals to the audiences wants and needs because people like to have the best thing to clean their clothing with. These tactics really work on the educated middle class because people like to look and smell the best. Most people don't feel as good if they have dirty, smelly clothing so by telling people that this will do a good job of cleaning their clothes and it is new and improved, they get more people to buy it.
This is a TV commercial from when Eisenhower was running for President in 1956. With this ad he is trying to get people to vote for him. His target audience is the middle class and really anyone in american that is running low on money and needs to save some. He uses logos in this ad to get people thinking that they really do want to save money. He also uses a real person talking to him not just him giving a speach to give the american public someone to relate to.
This is a screen shot from a Proactiv commercial where Justin Bieber is telling people how this product really worked for him and cleared his acne. This is trying to get more people to buy Proactiv and this ad targets teenagers. More so girls, but guys as well. The tactics used in the example are ethos and it appeals to audience insecurities. People are really ensecure about how they look especially teenagers. When teenagers get acne they stress out and then more and more comes. It is so hard to find a treatment that works. Justin Bieber is someone that a lot of teenagers admire and look up to so if he says that it worked for him then more people are going to believe him and buy it than if it was some random person off the street.
This is the type of ad that would go in a magazine, newspaper, etc. It it trying to get people to buy Under Armor items. The targeted audience is athletic younger people. The tactics used in this example are ethos because Michael Phelps is a well known athlete and a lot of people recognize him as someone who has done well. This could help Under Armor sell more things because people see him as someone who will know what is the new fashion and lead people to buy more.
This is a TV commercial and it is trying to get people to buy Dorito's chips. This is targeting really anyone who is of the middle class with a TV so that they can see the ad. It used pathos because it is funny and makes the people laugh that watch it. When someone sees something that makes them feel a certain emotion then they are more likely to relate the item advertised to the commercial. This makes them want to buy more of it.
This is the type of advertisement that would be in a magazine. It is trying to get people to send money to fix cleft palates of kids that don't have the ability to get it fixed without this money. This is focusing on the rich and middle class people with a little bit of money to spare for a good cause. The tactics used in the example are repetition and pathos. They use repetition by repeating how people should send this money to keep bringing the thought up in people's mind and then maybe they will be more willing to send money. Also, looking at the children, you feel bad for them so it makes you want to send money to help them.
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